EXECUTIVE SUMMARY:
Words are powerful. They con¬vey your message and influence the audience and its perception of you. Word choice and arrangement need just as much attention as speech organization and purpose. Select clear, accu¬rate, descriptive and short words that best communicate your ideas and arrange them effectively and correctly. Every word should add value, meaning and punch to the speech.
OBJECTIVES:
• Select the right words and sentence structure to com¬municate your ideas clearly, accurately and vividly.
• Use rhetorical devices to enhance and emphasize ideas.
• Eliminate jargon and unnecessary words. Use correct grammar.
Time: Five to seven minutes
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